Whilst thinking of a variety of ideas I have come to the conclusion that I would like to undertake a branding project, it's the area of design that I feel most interested in. After going out and looking for inspiration for the Extended Major Project I came across an idea that I feel works well. I have always been interested in branding because I feel that it is a clever area of design, I have always been fascinated to how brands target their consumer and how consumers relate to the brands. I myself like to purchase specific brands, just like we all do, and I find my shopping for products each day, it is part of life. We buy specific products for a reason, that reason is simply because we like them. My first initial idea for the Extended Major Project is to base my entire project around shopping, and relate this to branding, which is the area of design that I want to develop my knowledge as a designer to enter the industry when I have successfully completed BA Graphics.