I feel that promoting the website is of great importance. I thought of a few ways that this could be done, the best two ways that I thought of was to either create an advertising campaign, or to create a brochure.
I chose to create a brochure because I thought that this would be the best solution due to the fact that people could easily pick this up and find out what the brand is all about. Inside the brochure features information about the brand to tell the audience all the information they need to know about the website, and how they get started.
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