Monday, 26 October 2009




Over the weekend I have been looking through the D&AD, ISTD and RSA briefs. I have narrowed it down to three briefs which turned out to be all D&AD briefs. The first brief involves creating a social and sharing aspect to BBC i Player allowing users to discover and engage with a greater range of BBC content. The second brief is to create an original and underground viral drive to a diverse and creative audience to the Fred Perry Subculture music website. The third brief is to create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.

The main brief that stands out for me is the Body Shop brief, this is because branding is the field of study that I am interested in and wish to develop my skills in over this coming year. I also hope to retain a job within this area after my education at the Arts University College Bournemouth.

Sunday, 25 October 2009






For the second weeks project we were asked to form a group and write our own brief. We were given a template which we were entitled to fill in with the problems that we found within the environments that we visited along with a solution to the problem. After a few days of getting out into the environment and going into environments that I would not normally go to we thought of a variety of problems within these environments. We spent a day as a group narrowing down the problems that we found as we felt that they were to broad. After a lot of thinking we decided on a brief that we felt was our strongest one to work with this was .... to design a service/system to help residents in a nursing home by designing an environment to encourage a sense of freedom.

After visiting a few nursing homes/residential homes we picked up on a few problems. I noticed that the residents found it hard to listen to the TV, I picked up on this straight away, and when I was talking to one of the residents we spoke about this problem and they went on to mention that some people don't want to watch the same program as everyone else. I came up with a solution almost as soon as we left the home this was to design a system were by each resident has a small TV attached to thier chair so they can choose what they want to watch, they would also be provided with a pair of headphones. The set up would be similar to the type of system one would find n an Airplane.

As a group we did not decided to design this solution as we found another problem within the home which we felt was more apparent. This occurred when we were talking to a resident called Albert. He mentioned that he misses doing the hobbies that he once left behind when entering the home. Above is our final solution to this problem, we decided to create a system were by the resident is allowed to leave the nursing home and go to a place were by they are able to still take part in the hobbies that they enjoy. Our system was designed so that each resident was given a card which stored all their information on it, they could then use this card to log in when they arrive at the destination were they take part in the activities. Also we thought if the resident loses the card there could be a system were by the resident scans there fingerprint and they will be logged in. We also thought about the staff of the home, so we created a website which would allow the staff to check were the residents are. Above features our final solution to the problem, which we presented in a pin up crit. I felt that the crit wet well as we received positive feedback, I also felt that our group worked really well together and we found answered the brief really well.

Friday, 23 October 2009

Today I had my second tutorial with Roger, this was mainly focused on our blogs and websites. I felt that this was very useful as we all got feedback on our blogs and websites, on how to improve them. Below is a list of what I personal was told to consider when writing a blog and designing a website.

Blog
  • Correct spelling
  • Readability
  • Legibility
  • Keep it updated (constantly)
  • Inspiration, progress, ideas
  • Documentation
Website
  • Spelling/grammar
  • Who I want to visit my site
  • Navigation must be simple
  • CV

Tuesday, 20 October 2009

Today myself and my group presented our idea for the solution of our problem. Our brief was to design a service/system to help residents in a nursing home by designing an environment to encourage a sense of freedom. Our idea was to create a 3d image of a nursing with each different environment placed into each room. The feedback we received was to not focus on designing the building etc as we are not architects, and were advised to go back out to as many nursing homes a possible to discover problems that the residents have and pick up on one of these problems that are mentioned through our conversations/observations and design a graphical piece from that.

Monday, 19 October 2009

Today I explained the change of my essay as I felt that the brands that I had chosen were not what I wanted to discuss. I explained the reason for this change to kirsten, who seemed to agree with me that this was a good decision if I felt the need to. Originally I wanted to discuss how the two UK's largest mobile phone brands (T-Mobile & Orange) have merged together over the recent years and have both become the largest mobile phone companies in the UK. During my research i felt that this is not what I want to discuss, as I wanted to discuss clothing advertisements. So explained that I was changing my brands to one brand (Levi Strauss). I explained that I wanted to use semiology to discuss the press advertising of Levi's. I was told that this was a good change as discussing two brands would be too long for only 4,000 words.

Sunday, 18 October 2009


Whilst looking on typography served I found this simple design created by Canhur Aktuglu, the type has been created by using a black marker pen to fill in the circle shapes on the bubble wrap. Recently I have been looking for ways to experiment with type and I feel that this is a strong example.

Wednesday, 14 October 2009

The first brief for this year was to think of a statement that is true, and to then prove it by showing graphical evidence. I chose to to use the statement "Together black and white create a strong contrast". I decided to show evidence of this by creating a black and white typographic poster.