Final outcome

After going through countless designs, I have come to a design that I am pleased with and works well with the identity of the brand. The previous designs that I created were lacking in colour and also did not correspond to the identity of the brand, as it featured none of the colours that were used or any of the curved lines that we're used to create the typography.

Development

The development of my project has shown various different outcomes, this design is working towards the final. I am pleased with the layout and the hierarchy of the design I just feel that it needs a few more tweaks before it is completed.

After a tutorial I realised that my the design needed changing due to the fact that it didn't relate to the identity at the introduction of the site. So I started to work on the design straight away, this led me to removing the blue background on the design which left it looking a lot more fresh. I also removed the boxes that were holding the content in them, and then just simply aligned the type that was on the page.

First logo designs

After sketching out my first designs for the logo of 'motive', I decided on one that I thought worked quite well for the brand and decided to experiment with different colours. The meaning behind the logo is that motive is a brand that is thinking ahead, this is why I chose this as a slogan. Therefore the thought bubbles demonstrate thinking ahead, which relates to the slogan of the brand.

Our Invitation To You from IDEO on Vimeo.

Stickers

Due to my survey results I found that people were forgetting to do simple things such as turn off light switches and recycle materials in the home. So I thought of a way to solve this problem, this was to create a set of stickers for people to place around the home to remind them to do these simple things. Each sticker features a different message for different appliances that people may have in their homes.

After spending a while getting my work up to scratch I have put together my new website www.benstrowman.co.uk, and is now online. The website showcases all of my favourite projects and the type of design that I am interested in pursuing when I graduate.

To visit the site please click here