Wednesday, 17 February 2010

Act on C02 (Drive 5 miles less a day)


This Act on C02 advert focusing on conveying the message to the audience that by driving 5 miles less a week could make a huge difference to the world we live in.
It's quite clever as at the start of the advertisement the car exhaust is mistaken for a chimney. Over 40% of C02 emissions are caused by the things we do as individuals and car travel is the single biggest contributor to this.

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